San Antonio Spurs and New York Knicks players on court during an Emirates NBA Cup game

Industry expertise · BrandBomb PR

Sports
PR Agency
in Las Vegas

Give fans a reason to show up, connect and keep talking.

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LAS VEGAS STRATEGY. LOCAL & NATIONAL OUTREACH.EMIRATES NBA CUP · ON-COURT ACTION

Unexpected ideas. Thoughtful execution.

Beyond game day.
Closer to the fans.

BrandBomb PR brings creative campaign ideas and hands-on activation planning to sports events and sports-related brands, building ongoing visibility across local communities and relevant national conversations.

Our sports experience includes work with NBA, NBA Cup, NBA Con and Thrill Sports. For each brief, we develop ideas that fit the audience, from hosted media previews to brand partnerships and fan or athlete meet-and-greets coordinated around confirmed participation.

Selected work

Sports stories, brought to life.

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SPORTS EVENT LAUNCH

NBA Con 2023

For NBA Con 2023, BrandBomb PR developed a PR strategy that included a pre-event media preview, targeted influencer outreach, outreach to local basketball communities and media relations.

The brief was to introduce a first-of-its-kind, three-day Las Vegas event to family-oriented basketball and hoop-culture audiences.

For your campaign, we start with the fan experience and build out the story, access and outreach around it. That keeps the publicity focused on what makes the event or brand distinctive and the people you want to reach.

Read the existing case study

A connected launch strategy

Media relationsTargeted influencer outreachLocal basketball communities

Creative strategy. Hands-on execution.

Sports PR built for the brief

Visibility should not disappear between event dates. We proactively develop fan-culture stories, community programs and relevant commentary, connecting local participation with national sports and lifestyle conversations. Purposeful philanthropic partnerships and qualified award nominations add opportunities rooted in your organization's actual work.

Creative campaign concepts

Develop distinctive ideas around fan culture, event formats and brand identity, then build an activation and publicity plan that connects the concept with the right audience.

Fan and athlete meet-and-greets

Shape fan-facing experiences and coordinate invitations, messaging and event flow with confirmed athletes and their teams, keeping participation, access and publicity aligned with approved arrangements.

Media hosting and previews

Design firsthand introductions for journalists and relevant creators, coordinating access, visual opportunities, prepared spokespeople and practical event details that help communicate what makes the experience different.

Brand partnerships and activations

Develop complementary brand collaborations and fan experiences, defining the creative concept, partner roles and communications plan around shared audiences and the goals of the event.

Community and creator engagement

Connect with relevant fan groups, local organizations and creators, coordinating purposeful invitations and participation while keeping paid deliverables distinct from editorial coverage and organic interest.

Strategic questions. Clear direction.

Frequently
asked questions

Positioning, priorities and impact.
A more strategic PR conversation.

How can PR distinguish our event in a crowded sports calendar?

We create a reason to participate, not just notice the date. For NBA Con's 2023 launch , the brief centered on introducing a new fan experience. Your campaign gets its own creative concept, whether an interactive preview, a fan meet-and-greet or a brand collaboration rooted in sports culture. We coordinate the activation and relevant outreach, with athlete involvement based on confirmed participation and approved arrangements. The campaign stays grounded in what fans can actually experience and what makes your event different.

How do you balance national visibility with local fan engagement?

We separate the audiences who can participate from those who may follow the story nationally. Local basketball communities, fan groups or relevant creators may be central to engagement, while national sports, culture and business media need a wider angle. We connect those efforts through a consistent event identity and partnerships that fit the brief. The aim is more than launch attention: coverage and community relationships should reinforce what the event stands for and support recognition beyond a single date.

How should sports organizations evaluate PR's business contribution?

We connect the reporting to the role PR should play: introducing a new format, reaching a priority fan community or strengthening the event's identity. We examine the quality of coverage, the messages audiences encounter and relevant community engagement, then add available ticket-page referrals and audience-source data alongside partner and marketing reports. That gives your team a clearer view of PR's contribution and helps shape the next phase, from refining the event story to sustaining recognition between major moments.

Let’s ignite your next chapter

Build the story
around your fans.

Keep your sports brand connected between the big moments. Let's build the fan experiences, community relationships and continuing media story that give people a reason to stay engaged.

Book a free PR strategy callFree, no-obligation strategy call.