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Grand Opening

Grand Opening at Grand Canal Shoppes, The Venetian Resort Las Vegas
 

who

Liam’s Den & Bubble Bar, located steps away from the poker room inside the Grand Canal Shoppes at The Venetian Resort® Las Vegas, is an elegant lounge and elevated champagne bar. Featuring a wrap-around counter bar encircling a striking cherry blossom tree, the venue blends art deco-inspired sophistication with an intimate, inviting ambiance. Guests enjoy fine champagnes, handcrafted cocktails, premium spirits, world-class bottle service and gourmet tapas in a setting designed for celebrations, date nights and private events.

the
business
challenge

Launching a luxury hospitality concept in Las Vegas, home to some of the most iconic and competitive lounges in the world, required standing out in a marketplace already saturated with world-class dining, nightlife, and entertainment options. Liam’s Den & Bubble Bar needed to make an immediate splash with locals, tourists and the media while laying the foundation for ongoing buzz.
BrandBomb PR’s mission:

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  • Build intrigue and awareness for a new-to-market champagne and cocktail experience.

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  • Position the venue as a must-visit destination through high-impact local and national press.

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  • Activate influencers and media to generate organic content and word-of-mouth marketing.

the
solution

BrandBomb PR implemented a fully integrated launch strategy to ensure the venue’s debut commanded attention and set the stage for long-term success:

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  • Grand Opening Curation: Produced an exclusive, high-profile opening event for top-tier lifestyle content creators and key media to experience the venue firsthand.

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  • Community Relations Campaigns: Developed partnerships with local nonprofits, including Busy Bee Art Foundation and DAD Inc, to integrate Liam’s Den into the fabric of the Las Vegas community.

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  • Creative Programming: Conceptualized themed cocktails and signature events tied to Las Vegas residencies, cultural moments and timely news stories to maintain ongoing relevance.

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  • Destination Marketing Partnerships: Worked closely with the Las Vegas Convention and Visitors Authority (LVCVA) to maximize visibility for private events and high-profile gatherings.

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  • Strategic Media Engagement: Pitched lifestyle, hospitality and travel journalists with compelling story angles to secure valuable editorial coverage at both the local and national level.

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  • Local Media Collaboration: Liam's Den & Bubble Bar partnered with Modern Luxury's Vegas Magazine for their Power Player issue cover launch party, attracting an affluent crowd for a fun-filled luxury event.

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the
results

Liam’s Den & Bubble Bar x BrandBomb PR Delivered:
 

  • National & Local Media Wins: Two Forbes features plus coverage in Country Living, Las Vegas Magazine, Vegas Magazine, LA Magazine, Las Vegas Review-Journal and more.

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  • Influencer Impact: 20 lifestyle Vegas-centric content creators with a combined reach of over 967,000 followers generating high-quality, shareable content across Instagram and TikTok at the grand opening event.

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  • Broadcast Coverage: On-air features with FOX 5 Vegas, KTNV ABC 13 and KLAS CBS 8 showcasing the venue’s offerings and ambiance.

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  • Media Attendance: Five key outlets attended the grand opening, delivering immediate post-event coverage

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  • Community Partnerships: Collaborations with Busy Bee Art Foundation and DAD Inc, deepening the venue’s connection with the local community.

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  • Sustained Buzz: Ongoing editorial features, influencer posts, and event-driven content kept the venue in active conversation weeks after launch.
     

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Top Media Features: 

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  • Forbes (3x)

  • Country Living

  • Las Vegas Magazine

  • Vegas Magazine

  • LA Magazine

  • Las Vegas Review-Journal

  • FOX 5 Vegas

  • KTNV ABC 13

  • KLAS CBS 8

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PR EFFORTS RESULTED IN OVER $10.4M in Press Coverage and counting...

secured LOCAL Press Highlights:

media outlets:

Grand Opening Photos:

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