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Volunteer baby cuddlers at Silver State Pediatric (1)
Silver State Pediatric exterior with signage
Silver State Pediatric hallway
Volunteer baby cuddlers at Silver State Pediatric (1)
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Community Awareness with Public Call to Action
CREATING A NEWSWORTHY MEDIA ANGLE TO GENERATE LOCAL AND NATIONAL PRESS FEATURES HIGHLIGHTING A PRE-ESTABLISHED GROWING SKILLED NURSING FACILITY
the
business
challenge
In 2021, Silver State Pediatric, a state-of-the-art skilled nursing facility in Las Vegas, opened its doors to serve children with complex medical needs. Despite their cutting-edge capabilities and highly specialized care for patients ranging from infancy to 17 years of age, the newly established facility faced the daunting challenge of making the community aware of the care they provide. To boost their visibility, establish credibility and further engrain the clinic in its community, Silver State Pediatric turned to BrandBomb PR to create a comprehensive PR strategy that would amplify their presence on a national and local level.
the
solution
BrandBomb PR conducted an in-depth analysis of Silver State Pediatric's services, pinpointing key aspects of the unique care they provide that could be narrated in a creatively newsworthy way, warranting media interest. We created a strategic campaign to amplify awareness of their 'Baby Snuggler' volunteer program, which provides essential human touch to infants to foster their social, emotional, and physical development.
We strategically and creatively made this program, which provides benefits such as increased weight gain in infants, the focal point of our messaging. By promoting the need for volunteers in this heartwarming and impactful initiative, we aimed to elevate the facility's profile and mobilize the community with a compelling call to action—thereby fostering a strong connection between Silver State Pediatric and the local population while also sharing the initiative's story on a national level.
the
results
BrandBomb PR achieved remarkable success in garnering extensive media coverage for Silver State Pediatric. Through a strategic and well-executed PR campaign, we secured over 65 digital web stories across local and national media outlets, collectively reaching an audience of more than 158.8 million. We secured 16 broadcast segments featuring Silver State Pediatric, including two live, in-studio interviews.BrandBomb PR also secured three prominent print features—including a front-page feature in the Las Vegas Sun—and a notable radio interview.
This widespread publicity resulted in an impressive 400 applications to Silver State Pediatric’s Baby Snugglers volunteer program within just two weeks of the campaign's launch, demonstrating the substantial impact and outreach of our efforts
Secured Press highlights:
top Broadcast features AND MENTIONS:
+
PR EFFORTS RESULTED IN OVER
400 BABY SNUGGLER VOLUNTEERS
AS Featured in:
"Best PR Agency" - 2024 Silver State Awards
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