top of page
image0 (1) (2).jpeg

STRATEGIC NEWS JACKING

LEVERAGING NATIONAL BREAKING NEWS FOR RAPID EARNED MEDIA EXPOSURE 

the
business
challenge

Inscriptagraphs, a prominent Las Vegas-based sports and entertainment memorabilia store renowned for its unique celebrity collectibles, experienced a sudden massive surge in demand for OJ Simpson autographed items following the former NFL star's passing. With online prices skyrocketing by the minute, the company swiftly sought a strategy to amplify the messaging of their ample inventory while asserting its authority in the memorabilia industry. Their goal: to not only capitalize on current OJ sales but also to foster lasting brand awareness and drive future sales across the memorabilia spectrum.

the
solution

Operating both an online retail platform and a physical storefront location in Las Vegas, Inscriptagraphs required a strategy that targeted both local and national media swiftly. BrandBomb PR recognized the urgency and immediately pitched the surge in demand for O.J. Simpson memorabilia to TMZ, the world's top entertainment news site, alongside reaching out to local Las Vegas and Los Angeles broadcast news stations.

Our approach combined the strength of online outlets for broad national reach and SEO with targeted broadcast news to secure visual coverage. By collaborating with Inscriptagraphs to gather pertinent data on the surge in demand in light of the recent announcement, we strategically pitched all outlets within an hour, aiming to news jack—the art of integrating our client into trending breaking news as the authoritative voice.

 

Understanding that our targeted news outlets would be covering the breaking story extensively, we moved immediately to seize the opportunity, ensuring rapid exposure for Inscriptagraphs.

the
results

BrandBomb PR successfully secured media placements with prominent outlets, including a front-page feature on TMZ and on-site coverage by all major Las Vegas mainstream news outlets—ABC, FOX, CW, CBS, and NBC—along with coverage by Los Angeles' esteemed NBC affiliate, KVNBC.

 

The swift and comprehensive publicity garnered by this campaign propelled Inscriptagraphs to go viral, leading to further coverage by notable mainstream media outlets such as NBC San Antonio, CBS Austin, FOX Rochester, and ABC Charleston, extending the reach beyond the initially targeted media.

 

In total, our PR campaign secured 15 broadcast segments and 58 digital web articles, amplifying Inscriptagraphs' visibility and national impact.
 

Secured Press highlights:

+

PR EFFORTS RESULTED IN OVER
$275,000 in national media coverage

AS Featured in:

bottom of page