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authority thought leadership

THROUGH EARNED MEDIA TO OPTIMIZE SEARCH ENGINE DISCOVERABILITY AND ESTABLISH AUTHORITY IN THE RETAIL SECTOR

the
business
challenge

Linda Johansen-James is the founder and CEO of International Retail Group, who boasts an exceptional reputation within the business consulting sector, backed by over 20 years of experience scaling prestigious companies like Proactiv Skincare to monumental success. Renowned as "The Billion Dollar Brand Maker," Linda recognized the imperative of fortifying her digital presence both locally and nationally to consolidate her brand's authority in the retail landscape and catalyze the growth of her business consulting services.

the
solution

Leveraging Linda's remarkable track record of achievements, BrandBomb PR strategically positioned her as an expert by working to successfully insert her expertise into stories in leading media publications focused on trending topics in her sector such as business, shopping, and consumer spending. We prioritized broadcast and online platforms to amplify her visibility on Google and increase her digital SEO value, ultimately cementing her authority in the field. In tandem, we supported her LinkedIn presence by drafting multiple monthly thought leadership posts, including timely commentary on industry trends, founder POV insights, media feature amplification, and educational content designed to reinforce her authority, spark engagement and recognition among industry peers, and cultivate a sense of community while feeding AI search engines with consistent, keyword-rich narratives that complement and extend press efforts.

the
results

BrandBomb PR strategically established Linda as a leading authority in the retail consulting sector by taking her already well-established expertise and amplifying it on a global stage. Through our efforts, she earned recognition as a Top Retail Expert and Retail Voice for 2026, further elevating her industry standing alongside her credentials where we secured her as the official on-air Retail Expert for CBS Las Vegas Now, and a frequent global keynote speaker. Other successes include ongoing inclusions in high-traffic national media outlets such as Fox Business and Best Life, in addition to features in top industry-driven platforms including American Express, Specialty Retailer, Customer Contact Week Digital, GoBanking Rates, and more.

Once we established a notable digital footprint, BrandBomb PR identified strategic industry award opportunities and developed a persuasive nomination that resulted in Linda’s prestigious recognition as one of ReThink Retail’s 2024 Top Retail Experts, further solidifying her credibility and influence within the global retail landscape.