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authority thought leadership

THROUGH EARNED MEDIA TO OPTIMIZE SEARCH ENGINE DISCOVERABILITY AND ESTABLISH AUTHORITY IN THE RETAIL SECTOR 

the
business
challenge

Linda Johansen-James is the founder and CEO of International Retail Group, who boasts an exceptional reputation within the business consulting sector, backed by over 20 years of experience scaling prestigious companies like Proactiv Skincare to monumental success. Renowned as "The Billion Dollar Brand Maker," Linda recognized the imperative of fortifying her digital presence both locally and nationally to consolidate her brand's authority in the retail landscape and catalyze the growth of her business consulting services.

the
solution

Leveraging Linda's remarkable track record of achievements, BrandBomb PR strategically positioned her as an expert by working to successfully insert her expertise into stories in leading media publications focused on trending topics in her sector such as business, shopping, and consumer spending. We prioritized broadcast and online platforms to amplify her visibility on Google and increase her digital SEO value, ultimately cementing her authority in the field.

the
results

BrandBomb PR strategically established Linda as a leading authority in the retail consulting sector through a series of impactful initiatives. These included securing Linda as a recurring Retail Expert on CBS Las Vegas' "Las Vegas Now" lifestyle show, ongoing inclusions in popular high-traffic media outlets, such as Fox Business and Best Life, in addition to features in top industry-driven outlets, including American Express, Specialty Retailer, Customer Contact Week Digital, GoBanking Rates, and more.

Once we established a notable digital footprint, BrandBomb PR sought out industry award opportunities and composed a persuasive nomination that resulted in Linda's prestigious recognition as one of ReThink Retail's 2024 Top Retail Experts — a significant achievement in her field.

Secured Press highlights:

top Broadcast features:

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PR EFFORTS RESULTED IN OVER $7.3M in media coverage

AS Featured in:

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"Best PR Agency" - 2024 Silver State Awards
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