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REPUTATION BUILDING
THROUGH LOCAL AWARDS AND NATIONAL PRESS COVERAGE
the
business
challenge
Shawnda Dorantes MSN, APRN, FNP-C, is the founder and Lead Aesthetic Injector at Beauty Lounge Medical Spa, a full-service aesthetic destination in San Marcos, Calif., a suburb of San Diego. Though she has been a powerful force in the beauty industry for the past 15 years and a registered nurse of over 12 years, Shawnda needed to establish authority in the aesthetics space, both locally and nationally.
the
solution
Our dedicated team honed in on local award nominations to showcase Shawnda's expertise and dedication to her craft. We also focused on national press placements to elevate Beauty Lounge’s overall prestige and organic SEO to drive Google search traffic. BrandBomb PR strategically positioned Shawnda as a female BIPOC entrepreneur and a leader within San Diego’s Hispanic community.
the
results
BrandBomb PR's skillfully composed award nominations combined with Shawnda's expertise earned her and Beauty Lounge Medical Spa 23 prestigious industry awards and over $13.17M in press coverage.
AWARDS, Features AND MEDIA highlights:
AWARDs:
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San Diego Business Journal 2021
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Finalist: “CEO of the Year”
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Winner: “40 Next Top Business Leaders Under 40”
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Finalist: “Business Women of the Year”
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SD Metro Magazine 2021
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Winner: "40 Under 40" – Winner
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Finalist: “Women of Influence”
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San Diego Union Tribune’s “San Diego’s Best” Readers Poll Awards 2021
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Favorite: Medical Spa
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Favorite: Cosmetic Dermatology Individual: Shawnda Dorantes, MSN, FNP-C
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Favorite: Cosmetic Dermatology Office
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Favorite: Day Spa
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San Diego Magazine 2022
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Finalist: "Woman of The Year"
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San Diego Business Journal 2022
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Finalist: “Business Woman of The Year”
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Winner: “Top 50 Latino Leaders of Influence”
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San Diego Union Tribune’s “San Diego’s Best” Readers Poll Awards 2022
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Favorite: Beauty Services: Nonmedical
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Favorite: Medical Spa
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Favorite: Cosmetic Dermatology Individual: Shawnda Dorantes, MSN, FNP-C
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Favorite: Cosmetic Dermatology Office
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Favorite: Day Spa
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Favorite: Cosmetic Surgery: Group
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Ranch and Coast Magazine – Best of Fashion & Beauty 2022 Awards
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San Diego Magazine’s 2023 Readers Choice Awards
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Best Aesthetic Injectors in America National Directory 2024
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Modern Luxury San Diego, 2024
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Winner: “Best Non Invasive Treatments”
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top media outlets:
+
PR EFFORTS RESULTED IN 22 awards and an estimated
$13.17M in media coverage
