La Femme Plastic Surgery by Dr_edited.pn

Scaling Through Credibility

THROUGH CELEBRITY INTEGRATION AND A NATIONAL VISIBILITY CAMPAIGN

the
business
challenge

La Femme Plastic Surgery, led by board-certified plastic surgeon Dr. Rachel Mason, was delivering high-level results and seeing strong patient demand, but their local and national visibility had not kept pace.

In an aesthetics industry where exposure is often driven by paid placements and sponsored features, La Femme’s work was not being reflected in earned media at a national level.

The challenge was to translate La Femme Plastic Surgery’s real-world credibility into public authority, ensuring Dr. Mason’s expertise and results were recognized beyond the existing patient base and on a national level.

the
solution

BrandBomb PR executed a strategic celebrity-visibility campaign to put Dr. Mason’s work on the national stage through earned media dominance.

Coordinated a post-surgery exclusive announcement with TMZ, creating immediate high-impact visibility
Secured post-surgery interviews with Page Six, People and Us Weekly, reinforcing credibility across top-tier outlets
Pitched and secured widespread pickup across additional national media, including Parade, E! News, Daily Mail, US Sun, In Touch Magazine and more
Positioned Dr. Mason’s results within a broader narrative of in-demand, high-profile transformations, shifting perception from paid promotion to organic authority

TMZ exclusive announcement (top-tier cultural driver)

the
results

Features in:

25+ national broadcast news segments secured
Extensive national online media pickup across entertainment and lifestyle outlets
High-performing social media moment driven by Jenelle Evans announcement:
- 6,000,000+ impressions
- 103,000+ likes
- 1,500+ comments
- 353 reshares
- 7,005 shares