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Top-Producing Luxury Real Estate Advisors at Las Vegas Sotheby's International Realty

LOCAL RECOGNITION FOR PERSONAL BRAND AND NATIONAL VISIBILITY
6-MONTH CASE STUDY

the
business
challenge

Ben and Natalia Harris are a top-producing husband-and-wife team with Las Vegas Sotheby's International Realty, specializing in luxury high-end real estate, sports and entertainment clientele, celebrity relocations and high-net-worth buyers. Their concierge-level approach, combined with deep market expertise, had already built an exceptional reputation within the Southern Nevada luxury real estate market. They wanted to increase awareness of their personal brand beyond Sotheby's umbrella and become trusted industry voices on both a local and national level.

In a competitive real estate market where the majority of realtors rely on heavily paid advertisements for visibility, Ben and Natalia wanted to distinguish themselves with authentic earned media features that highlight their expertise. Additionally, they aspired to deepen their community ties by partnering with nonprofits aligned with their values, thereby enhancing their local presence and allowing them to make a meaningful impact in the community they serve.

Key objectives included:

Generate consistent local and national earned media coverage to build credibility
Establish Ben and Natalia as thought leaders within the luxury real estate industry
Expand brand visibility independent of the Sotheby's International Realty brand
Pursue award nominations and industry recognition
Develop meaningful community partnerships and philanthropic initiatives
Receive ongoing strategic communications support that positioned them proactively rather than reactively
Become more discoverable to new, potential high-net-worth clients

the
solution

BrandBomb PR developed a proactive media relations strategy designed to leverage Ben and Natalia as thought leaders on the rapidly evolving luxury real estate market. Rather than relying solely on listing announcements, we created timely story angles that aligned with national conversations around luxury living, celebrity real estate, custom-home design, luxury amenities and investment trends.

Beyond media coverage, BrandBomb PR also pursued industry awards and recognition, including nominations for Best of Las Vegas, FOX5 Viewer's Choice Awards, Nevada Business Magazine's Women to Watch and Vegas Inc.'s Women Inspiring Nevada Awards, identified philanthropic opportunities that aligned with the Harrises' values, including partnerships with Grant a Gift Autism Foundation, Breakthrough T1D, Boys & Girls Club of Southern Nevada and additional nonprofit organizations for future involvement provided ongoing strategic counsel surrounding partnerships, billboard advertisement, influencer outreach and long-term brand positioning to ensure Ben and Natalia's visibility continued to grow across every aspect of their business.

the
results

During the first six months of the campaign, BrandBomb PR successfully transformed Ben and Natalia Harris into recognized voices in the luxury real estate industry, securing widespread earned media coverage across premier local and national publications while building a strong foundation for long-term authority.

By leveraging timely market trends and positioning the Harrises as expert sources, BrandBomb PR secured interviews and features discussing topics including California wealth migration to Nevada, luxury home design trends, custom home construction, retirement migration, high-end renovations and the evolution of Las Vegas luxury living.

The campaign also included extensive interview coordination and media preparation for high-profile opportunities with Business Insider, Travel + Leisure, Realtor.com, Homes.com and Las Vegas Review-Journal, ensuring Ben and Natalia were well-positioned to represent both their personal brand and the Las Vegas luxury market.

In addition to media relations, BrandBomb PR expanded the Harrises' visibility through award nominations, strategic nonprofit introductions, luxury brand partnership opportunities and ongoing marketing support that reinforced their reputation as community-minded business leaders.