CasaBlanca pool at Mesquite Entertainment - BrandBomb PR .jpg

PARENT COMPANY OF:

Transition from Paid Media to Earned Local Recognition and National Visibility

THROUGH STRATEGIC LOCAL POSITIONING AND COMMUNITY RELATIONSHIP BUILDING

12-MONTH CAMPAIGN

the
business
challenge

Mesquite Entertainment owns and operates CasaBlanca Resort & Casino and Virgin River Casino & Lodge, along with two golf courses, located 77 miles north of Las Vegas. Following its acquisition by a new management company and a multi-million-dollar renovation initiative, the brand faced a pivotal moment: needing to reposition for growth while increasing awareness and visitation across key markets.

Historically reliant on paid media, Mesquite Entertainment lacked strong earned visibility, while Mesquite as a destination remained underrecognized nationally compared to larger markets like Las Vegas, despite offering a compelling, value-driven resort experience.

Intro: Mesquite Entertainment

the
solution

BrandBomb PR executed a comprehensive earned media strategy to elevate visibility on both a local and national level, shifting away from paid placements toward credible, high-impact coverage through proactive pitching and strong media relationships. By tapping into timely travel trends and broader economic shifts, we positioned Mesquite as a compelling, value-forward, drive-to alternative to Las Vegas.

BrandBomb PR strategically aligned renovation updates, new dining concepts and expanded entertainment offerings with timely, newsworthy angles, crafting storylines that delivered clear value to local audiences seeking affordable, accessible getaways.

Executive thought leadership further reinforced authority, leveraging CEO Justin Moore and key executives as expert voices to provide insight on budget-conscious travel and evolving consumer behavior, while a consistent cadence of media opportunities highlighted key initiatives, events and milestone moments.

These efforts were supported by curated media and influencer hosting, alongside a strategic awards approach that leveraged nominations and wins to generate additional coverage and further strengthen credibility and brand perception

the
results

BrandBomb PR successfully transitioned Mesquite Entertainment from primarily paid sponsored placements to consistent, high-impact earned media coverage, securing 30+ broadcast segments across major Las Vegas networks, including CBS, FOX, NBC, CW and ABC.

National visibility expanded significantly, with coverage secured in top-tier lifestyle, travel and business outlets including Forbes, NewsNation, Daily Mail, GoBankingRates and more. A key early win included a national broadcast segment with FOX News, positioning CasaBlanca Resort & Casino as a budget-friendly detour destination. This effort resulted in 25 earned placements across FOX syndicates in major markets such as Los Angeles, New York, Austin and Washington, D.C., reaching more than 88 million viewers nationwide.

BrandBomb PR also elevated the brand’s credibility through strategic award submissions and recognition. This included USA Today 10 Best Reader’s Choice Awards, where CasaBlanca Resort & Casino ranked #9 for Best Casino for Slots, and Katherine’s Steakhouse ranked #4 for Best Casino Restaurant, as well as a cover feature and full-page editorial in Nevada Business Magazine recognizing CasaBlanca’s General Manager, Julia Abouzeid, in the Women to Watch Awards.

Overall, the year-long campaign generated more than $25 million in press value, strengthened brand credibility and successfully repositioned Mesquite Entertainment as a high-value destination within the Southwest travel market.