
Social media is an essential tool for public relations in 2025. It’s not just about posting pretty pictures; it’s about using the latest trends to connect with your audience, build your brand and make your messages go further. Staying up to date with these trends is key for any PR professional looking to stay competitive. Here are five social media trends every PR pro should be using right now.
1. Short-Form Video Content: A PR Must-Have
Short videos, like TikToks, Instagram Reels and YouTube Shorts, are dominating social media. These videos are quick and easy to watch, and they get more engagement than other types of content. For PR professionals, short-form video is a great way to show off behind-the-scenes fos footage, share important updates, or feature brand personalities.
These videos also help brands connect with people on a deeper level, making your messages feel more personal and real.
Why PR Pros Should Use It:
Builds stronger connections with your audience
Increases the chances of your content going viral
Perfect for real-time updates and announcements
2. Social Commerce: Selling Directly on Social Media
Social commerce is when brands sell directly through social media platforms like Instagram, Facebook and TikTok. This trend has made shopping easier for customers and is a great opportunity for PR professionals to integrate sales into social media campaigns.
Social commerce lets you sell products while still keeping your content engaging. Whether it’s a product launch or a special promotion, you can make it easy for people to buy right from your posts.
Why PR Pros Should Use It:
Makes it easier to turn social media interactions into sales
Lets brands sell directly from their posts, making the shopping process seamless
Boosts the effectiveness of product launches and special deals
3. Influencer Marketing: Micro-Influencers Lead the Way
Influencer marketing has been around for a while, but in 2025, there’s a shift toward working with micro-influencers. These influencers have smaller, more engaged audiences and their followers trust them more.
For PR campaigns, working with micro-influencers is a great way to reach a niche audience and build credibility. The key is to make sure the influencer’s values and audience align with your brand.
Why PR Pros Should Use It:
Micro-influencers create more genuine connections with their followers
Their content drives higher engagement
It’s a cost-effective way to partner with influencers in a more targeted way
4. User-Generated Content (UGC): Let Your Audience Share Your Story
User-generated content (UGC) is one of the best ways to boost your brand’s credibility. When your followers create and share content about your brand, it feels more real and trustworthy than a traditional ad. PR pros can encourage followers to share photos, reviews and stories about your brand.
Using UGC in your campaigns shows that real people love your brand, which can help strengthen customer trust and loyalty.
Why PR Pros Should Use It:
Builds trust with potential customers
Shows real-life experiences with your brand
Makes your audience feel included and valued
5. Interactive Content: Boosting Engagement and Feedback
Interactive content, like polls, quizzes and surveys, is a fun way to keep your audience engaged. These tools allow PR pros to learn more about their audience, get feedback and create more engaging campaigns.
You can use interactive content to ask questions, gather opinions, or get people excited about upcoming launches. It’s a great way to start a conversation and make your followers feel heard.
Why PR Pros Should Use It:
Encourages higher engagement from followers
Provides valuable insights about your audience
Helps build a community and start real conversations
Making These Trends Work for Your PR Campaign
These five social media trends are crucial for staying ahead in public relations. Whether it’s short-form video, working with influencers, or using user-generated content, these trends can help you connect with your audience, build your brand’s reputation and drive results.
At BrandBomb PR, we keep up with the latest trends to make sure our clients stay at the top of their game. Want to take your PR campaigns to the next level? Contact us today to start implementing these social media trends!
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