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NBA CON 2023 Event Launch
DEBUTING A FIRST-OF-ITS-KIND LAS VEGAS EVENT
When launching a first-of-its-kind, family-friendly, three-day event in a market as saturated as Las Vegas, attracting local attention can be a challenge—even for an organization as well known as the National Basketball Association. The NBA sought to secure a strong stream of publicity, positively impact ticket sales and captivate hoop culture fans.
To generate significant local and national media coverage and reach family-oriented hoop culture fans, BrandBomb developed a 360-degree public relations strategy that would generate a buzz and maximize visibility. BrandBomb PR produced a pre-event media preview for key news journalists, developed a targeted influencer marketing campaign, performed outreach to local basketball communities and led media outreach.
NBA Con and BrandBomb PR delivered:
Five live performances powered by Amazon Music
Hosted appearances from more than 125 NBA players and legends
The announcement of the upcoming inaugural NBA In-Season Tournament via live stream on ESPN
The interactive event generated:
8.2 billion monthly website visitors
$75 million in earned media exposure
NBA Con acquired over 37M views, 1.2M engagements and 47 million impressions across all NBA social platforms and 627,000 NBA App story page views