Curry Pizza House | BrandBomb Marketing & PR Las Vegas Agency
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Grand Opening

LAUNCHING FRANCHISE'S FIRST NEVADA LOCATION
 

the
business
challenge

Curry Pizza House, a rapidly expanding franchise boasting 23 successful locations across California, Washington, Texas, and Oregon, geared up for a significant milestone—the opening of its first Nevada establishment in Las Vegas. Our team was assigned the mission of cultivating brand awareness and anticipation of the grand opening in an unfamiliar market. The goal was to secure substantial media coverage, making Curry Pizza House a sought-after foodie destination and ensuring its visibility to the ever-evolving tourist population.

the
solution

BrandBomb PR announced the Curry Pizza House expansion with an exclusive announcement in a prominent national exclusive. Local PR efforts targeted broadcast, online and print media outlets.  

BrandBomb PR conceptualized and successfully hosted a total of three grand opening parties targeted to specific groups -- local foodie content creators, media and the general public. 

the
results

Curry Pizza House x BrandBomb PR delivered:

  • Exclusive announcement in Forbes (121.6M monthly visitors)

  • Estimated $1.37M in online media coverage

  • Coordinated tastings and social media promotion with 24 popular foodie content creators (non-paid)

  • Successfully secured 300+ attendees at a two-hour public grand opening 

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Top Media Features: 

  • Forbes

  • Las Vegas Review-Journal

  • Off The Strip

  • Thrillist

  • FOX 5 Las Vegas

  • ABC KTNV Las Vegas

  • CBS Las Vegas

  • NBC 3 Las Vegas

+

PR EFFORTS RESULTED IN OVER 300 grand opening party ATTENDEES and $1.37M
in Press Coverage

secured LOCAL Press Highlights:

media outlets:

Grand Opening Photos:

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