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NBA Con 2023

NBA Con 2023

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NBA CON 2023 Event Launch

DEBUTING A FIRST-OF-ITS-KIND LAS VEGAS EVENT

the
business
challenge

When launching a first-of-its-kind, family-friendly, three-day event in a market as saturated as Las Vegas, attracting local attention can be a challenge—even for an organization as well known as the National Basketball Association. The NBA sought to secure a strong stream of publicity, positively impact ticket sales and captivate hoop culture fans.

the
solution

To generate significant local and national media coverage and reach family-oriented hoop culture fans, BrandBomb developed a 360-degree public relations strategy that would generate a buzz and maximize visibility. BrandBomb PR produced a pre-event media preview for key news journalists, developed a targeted influencer marketing campaign, performed outreach to local basketball communities and led media outreach. 

the
results

NBA Con and BrandBomb PR delivered:
 

  • Five live performances powered by Amazon Music

  • Hosted appearances from more than 125 NBA players and legends

  • The announcement of the upcoming inaugural NBA In-Season Tournament via live stream on ESPN
     

The interactive event generated:

  • 8.2 billion monthly website visitors

  • $75 million in earned media exposure

  • NBA Con acquired over 37M views, 1.2M engagements and 47 million impressions across all NBA social platforms and 627,000 NBA App story page views

+

PR EFFORTS RESULTED IN OVER 28,000 ATTENDEES

Secured Press

LOCAL BROADCAST

media outlets: