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NATIONAL PUBLICITY OF BITCOIN ACCEPTANCE AT CRAZY HORSE 3
Famed gentlemen’s club Crazy Horse 3, has always been at the forefront of the hospitality industry and committed to offering unique and innovative amenities for its high-end clientele. In July 2020, the popular hot spot began accepting Bitcoin, which added an instant, traceless option of payment for clients who desired to visit the club without a paper trail.
Crazy Horse 3 broadened the crypto currency’s buying power within the club to now allow customers to use Bitcoin payments for lap dances and entertainer tipping. To ensure both residents and visiting tourists were made aware of the technological advancements, a complete press strategy was implemented, which included an announcement exclusive with TMZ, a news release and targeted pitches to local and national media.
Securing 120 online articles, eight broadcast features and four print stories, for an overall earned publicity value of $1.14 million. BrandBomb PR's significant national industry and local media placements for Crazy Horse 3 maximized the club's Bitcoin announcement not only to the masses but directly in front of their crypto consumer, elevating its position as an innovative entertainment space for savvy business professionals.
PR EFFORTS RESULTED IN 132 MEDIA PLACEMENTS
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